In a press release, the ATSC explained that ATSC 3.0 offers more flexibility and adaptability for broadcasters, resulting in an improved viewing experience for consumers on both home and mobile screens.
“With initial U.S. deployments in place, we’re anticipating the first announcements of consumer receivers for the U.S. market in the coming days. The decision by the ITU is yet another signal that digital terrestrial broadcasting has a bright future ahead,” said ATSC Board Chairman Lynn Claudy, Senior VP of Technology for the National Association of Broadcasters.
The next step, according to the ATSC is to update the guidelines for best practices in implementing ATSC 3.0 and providing support for new devices and technology. With new consumer receivers just days away from becoming available for the US market, those plans are already underway.
“ATSC appreciates the efforts of the U.S. Delegation to the ITU, led by the U.S. FCC, and we congratulate the ITU on its careful review and decision to include ATSC 3.0 as an official ITU standard. The system is currently commercially deployed in South Korea where audiences have been enjoying high-quality Ultra HD video and next generation audio from ATSC 3.0 broadcasts since 2017. U.S. commercial deployment begins in earnest this year,” said Madeleine Noland, President of ATSC.
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