AT&T Grandfathered Plans with HBO See a $10 Price Hike with HBO Max Launch

AT&T TV NOW logo

Update: AT&T sent this message to subscribers who saw the increase on their bill

Thank you for subscribing to AT&T TV NOW and HBO.

Unfortunattely, there was a billing error on your HBO subscription, and we want to let you know we are fixing it.

Your $5.00 monthly HBP rate was inadvertently changed to $14.99 due o a system error. To make this right as soon as possible, we will be applying a temporary $9.99/month credit to your account, which will adjust the charge back to $5.00.

You will coninue to see his credit on your accoun until the error has been resolved and your $5.00 monthly rate resumes within 1 to 3 billing cycles.

We apologize for any inconvenience this may have caused.

Many of those with grandfathered AT&T TV Now plans that carried over from the DirecTV Now days are finding that their bills are a bit higher this month.

DirecTV Now customers were moved to AT&T TV Now when the company launched the new streaming service. Those customers were put on a grandfathered plan with promotional pricing. As part of that promotional pricing, those with HBO as part of their plan were receiving the premium channel for just $5 per month.

With the launch of HBO Max, current HBO subscribers were told they would automatically have instant access to HBO Max. Now, those with the grandfathered plans are finding that they’re being charged $15 for HBO Max, rather than the $5 they’ve been paying.

According to customers, AT&T made the change without any prior notice via email.

In addition to Cord Cutters News readers writing in to share information about the price increase on their plans, customers have gone to Reddit to share their experiences.

One user shared an email from AT&T saying: “Welcome to HBO Max, a new streaming app that gives you a new way to stream everything on HBO® together with even more movies and shows, plus new Max Originals. And the best part is, you can start watching HBO Max right now at no While some have reached out to AT&T support and have been told that the price increase is a glitch that will be resolved, others are saying they haven’t had any luck in getting a customer service rep to take the price back down to $5 per month.

If your grandfathered AT&T TV Now plan is charging you $15 for HBO Max rather than the $5 you’ve been paying for HBO, you can try reaching out to customer support through an online chat on the AT&T support page. We’ll be back with an update if AT&T announces an official price hike for grandfathered users or makes a statement about resolving the billing issue.

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