Today AT&T announced that they are laying off most of TruTV’s programming and marketing staff as it restructures TNT, TBS, and truTV into a single management team. As part of this move, AT&T has announced that remaining TruTV staffers will be moving into WarnerMedia’s Direct-to-Consumer unit ran by Kevin Reilly who is now the president of TBS, TNT, and truTV.
In the past, TNT, TBS, and TruTV all acted independently to a point. Now all three will be run by a single team who will oversee the networks. For now, we will have to wait and see how this change plays out in the weeks and months to come.
Here is the memo that was sent out to WarnerMedia employees:
Subject: Organizational Update
I want to take a moment to share with you my intention to combine the management structure for TBS, TNT and truTV – as part of our integration at WarnerMedia Entertainment.
I strongly believe that bringing these networks together will allow us to maximize their potential and keep these important businesses vibrant for years to come. The combined power of the platforms, managed by one incredible executive team, will enable us to continue attracting top creative talent and maximizing audience delivery and value creation.
In particular, I want to thank Chris Linn and all of the truTV staff and executives for their tremendous contributions to truTV’s success, and convey my deep appreciation for those who will be staying with us during a transitional period to ensure a seamless management changeover.
Additional organizational changes and our specific management structure will be announced in the coming weeks. But all of our various teams will continue to operate out of their current locations in New York, Atlanta and Los Angeles, expanding our footprint and giving us important representation in all three of these creative centers.
This is a new era for TBS, TNT and truTV. From now on, these networks will not be bound by the artificial constraints of programming genres or brand positions that may limit our ability to showcase our programming to the fullest. We have incredible resources at our disposal – the combined strength of WarnerMedia and AT&T – and we’ll use every resource in our arsenal to maximize delivery, audience connection and value for each of our networks. Of course, all built on a foundation of content that our audiences love.
Change is never easy. But as we transform, our networks will continue to be places where we can all be proud to work. I certainly am, every day.
Thank you for being a part of this team. I couldn’t be more excited about all that lies ahead.
Kevin
Source: Variety
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