When you break it down, AT&T is losing a TV subscriber every 10 seconds and Comcast is losing 1.7 subscribers every minute according to DecisionData.org.
According to the Leichtman Research Group, over 1.53 million American households canceled traditional pay-TV in the second quarter of 2019. This jump is more than triple the 420,000 households that canceled cable TV in the second quarter of 2018.
If this rate of growth continues over the next year, cord cutting will grow by over 6.12 million American households.
The question now is how fast will cord cutting speed up in the second half of 2019. At this rate of growth, cord cutting may surpass cable TV subscribers far faster than first expected. For now, cable TV still has about 80 million subscribers.
Are you one of the 1.53 million Americans who canceled cable TV in the second quarter of 2019? Leave us a comment and let us know your story.
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