AT&T Lost 617,000 ‘Premium TV’ Customers in Q4 2020

AT&T continues to see a premium TV customer loss, reporting that 617,000 net subscribers dropped their service in Q4 2020. That number includes DirecTV, U-Verse, and AT&T TV subscribers.

The company ended 2020 with 17.2 million “total video connections” for the year, including DirecTV, U-Verse, AT&T TV, and AT&T TV Now subscribers. That number is down 16% from 2019.

AT&T once again focused on the “higher quality customers” pointing to programming disputes as one reason for the net loss. The company also noted that AT&T TV gains and lower churn helped to offset the premium TV customer loss.

AT&T TV Now lost another 27,000 subscribers for the quarter, just before AT&T shut down the streaming service to merge no-contract streaming with the company’s AT&T TV service.

HBO Max, on the other hand, saw significant growth for the quarter, with activations reaching 17.2 million and HBO and HBO Max reaching a combined 41.5 million subscribers by the end of Q4.