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AT&T Rebrands DIRECTV NOW to AT&T TV NOW

Today AT&T officially changed the name of DIRECTV NOW to AT&T TV NOW. For now, nothing changes but soon your DIRECTV NOW app will become AT&T TV NOW over the next few weeks.

Here is the full press announcement:

Our DIRECTV NOW subscribers will simply need to re-accept the terms of service and their streaming will continue as usual without interruption.

Both the AT&T TV and AT&T TV NOW experiences will be accessed through the same AT&T TV app either on mobile or the big screen. Customer login credentials will determine what content appears.

In the coming weeks, the AT&T TV app will be available for download across various app stores, and current DIRECTV NOW customers will see this update automatically on their devices.

We’ll share more details on this rollout when it begins.

Now AT&T TV and AT&T TV NOW are two separate services. AT&T has not fully explained how the two services will work together.

Here is the email AT&T is sending DIRECTV NOW customers about the name change:

We’d like to share some new changes coming to DIRECTV NOW℠!

In an effort to deliver the best service possible across our products, we will soon be reintroducing the DIRECTV NOW experience as AT&T TV NOW.

In the coming weeks, your DIRECTV NOW app will change to AT&T TV, but will continue to deliver the same great streaming entertainment. As an existing customer, your service will carry on as usual without any interruptions.

If automatic updates are not enabled on your device, you will be directed to download the updated app when you login. Simply follow the onscreen instructions and accept the Terms and Conditions to update.

There will be no changes to any network apps you’ve signed into. However, if you’ve signed into any network apps like USA, E! or ESPN and decide to sign out, you will need to select AT&T TV as your TV provider the next time you log in.

For more information on what you can expect from the change to AT&T TV, check out this FAQ.

Sincerely,
Your DIRECTV NOW Team

This is breaking news we will post more as we learn more.

Update: Here is everything we know about AT&T TV the sister service to AT&T TV NOW.

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