AT&T Says DIRECTV NOW at $50 a Month is ‘Sustainable’


By

on

in

, ,

A young woman is sitting in her kitchen and is loking at her receipts at home while using a smart phone

A young woman is sitting in her kitchen and is loking at her receipts at home while using a smart phoneLast month AT&T raised the price of DIRECTV NOW to $50 a month and cut many channels from the service. Now during AT&T’s 1st quarter, 2019 earnings call AT&T’s CEO opens up about the price hike.

“I think we’re getting to a place now where the product, we all look at it and say, ‘OK, this is a sustainable place if you can get the advertising revenues to where we think we can get them,” AT&T’s CEO Randall Stephenson said.

It seems that AT&T is hoping that the higher profit margins DIRECTV NOW gets at $50 will offset the loss of subscribers. Today AT&T announced that DIRECTV NOW lost 83,000 subscribers in the 1st quarter of 2019. This is compared to the 4th quarters of 2018 when DIRECTV NOW lost 267,000 subscribers.

AT&T has been warning that DIRECTV NOW would likely lose subscribers now that has come true. In total AT&T lost 544,000 TV subscribers in the 1st quarter of 2019 up from a loss of 391,000 TV subscribers across all of their TV brands in the 4th quarter of 2018.

What do you think of DIRECTV NOW’s new price and packages? Leave a comment and let us know what you think of AT&T’s current DIRECTV NOW strategy.

Did you know we have a YouTube Channel? Every week we have a live Cord Cutting Q&A, and weekly Cord Cutting recap shows exclusively on our YouTube Channel!

Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like http://Amazon.com, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.