In a move that may be a surprise to some, AT&T is eliminating the U-Verse brand. This move is not a surprise, because AT&T had already announced their plans to move U-verse TV customers to DirecTV.
“To make it simpler for our customers, AT&T U-verse High Speed Internet service and U-verse Voice services have new names: AT&T Internet and AT&T Phone,” the notification states. “There is no change to your speed, voice plans, or price and you will see the new names on future bills, correspondence, and online.”
“We will continue to use DirecTV as the product name of our lead TV offer until the launch of our next-generation TV platform,” an AT&T internal memo from late last year notes. “Once we have established our next generation TV platform, we plan to transition all TV product names to AT&T Entertainment to symbolize our move to a single entertainment portfolio.”
If you are an AT&T U-Verse customer, do not worry about the name change. Your service will stay the same with the same speed you currently have. The only issue this may bring up is a possible confusion over the AT&T Internet and AT&T DSL service.
There have been rumors that even the DirecTV name will go away, which wouldn’t surprise us, but is unlikely. Right now AT&T is spending a lot of money to build up a live TV streaming service around the DirecTV brand.
Source: DSL Reports
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