Recently AT&T announced plans for a skinnier version of streaming service DIRECTV NOW, called AT&T Watch. This new service will be priced at $15/month and be a sports free version of DIRECTV NOW. According to Mr. Stephenson, the service drops sports programming and will focus on other channels similar to how Philo works. The hope is the service will appeal to a more budget-conscious streaming audience. It is also being reported by Variety that AT&T Watch will be offered to AT&T Wireless customers for free.
Originally it was said that AT&T had planned to launch AT&T Watch no matter what happens with the current Time Warner DOJ court case. Now AT&T’s CEO says they only plan to launch the service if they are able to merge with Time Warner.
“AT&T Watch would be a very low end, very thin collection of products, and I think this one will be based on getting the Time Warner deal done,” AT&T’s CEO John Stephens said.
According to John Stephens AT&T wants to take “some of the Turner video channels and bundle them with a small number of other channels and put a very small product for a customer base who is looking for that value and have a price point in the $15 range.”
For now it looks like the future of AT&T’s $15 sports free service depends on what happens with the DOJ’s lawsuit to block the Time Warner and AT&T merger.
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