Next month, AT&T will launch its new TV service nationwide. AT&T TV will go live nationwide in February 2020, according to AT&T Communications CEO Jeff McElfresh, speaking at the Barclays Global TMT Conference.
“Our growth agenda is on fiber, in our entertainment group, and on AT&T TV,” said McElfresh.
McElfresh went on to say that AT&T TV’s customer acquisition costs of about half of what AT&T currently spends to bring in new satellite TV subscribers for DIRECTV. McElfresh went so far as to say the content lineup will be “every bit as good” as what AT&T currently offers through DIRECTV and U-Verse and that the user experience is “future leaning” according to a report from FierceVideo.
Will subscribers willingly move over to AT&T TV from DIRECTV? AT&T seems to be hoping so, but one of the main attractions of AT&T TV is going away. AT&T recently raised the price of the soon to be nationwide AT&T TV from $59.99 to $64.99 a month. With the cost of the service similar to DIRECTV including contracts, promotional pricing, fees, and more the question is why would DIRECTV subscribers make the switch?
The other big question is will DIRECTV fans agree that AT&T TV is just as good as DIRECTV.
Have you tried AT&T TV? Leave us a comment and let us know what you think of the new service.
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