HBO2
We may earn a commission from purchases through links on our site. You can learn more here.

AT&T TV Now and HBO Max Could Merge Into One Service

With the launch of HBO Max coming up in just one week, the confusion surrounding all of AT&T’s video services has been a topic of conversation again.

In a recent virtual event, AT&T COO John Stankey addressed the multiple services, saying “What Max and AT&T TV have in common is they are both software based, independent of any proprietary hardware, allowing customers to get access content over any device, over any hardware platform.”

While packages with hundreds of channels were traditionally what customers were looking for, Stankey then acknowledged that cord cutters are gravitating toward smaller, more focused services.

“You want a platform that can distribute both. So AT&T being software driven, HBO Max being software driven, user interface capabilities, bundling, price start to move together,” Stankey said. “I think we’re at a very natural place to see that begin to occur and our TV business and our SVOD business start to become one as we get out over the next couple of years.”

While AT&T has been clear that its focus going forward will be on HBO Max, offering an option to bundle the services could help them both stand out in a crowded market. With AT&T announcing that HBO Max will be available as an add-on for other live TV streaming services including Hulu and YouTube TV, the question is whether AT&T can offer an incentive that would make the bundle worth it for subscribers.

Did you know we have a YouTube Channel? Every week we have a live Cord Cutting Q&A, and weekly Cord Cutting recap shows exclusively on our YouTube Channel!

Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like Amazon.com, streaming services, and others. Affiliate links help sites like Cord Cutters News, LLC stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.