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AT&T TV NOW May Shut Down According to MoffettNathanson

Latin woman looking disappointed at her laptopscreen, sitting behind her desk at the office.Recently we learned that PlayStation Vue will be shutting down in early 2020. Now according to the research group MoffettNathanson, AT&T TV NOW could also shut down.

According to MoffettNathanson, AT&T is shifting its focus over to AT&T TV, its new live TV streaming service that comes with a two-year contract, fees, and other cable TV-like traps. In a letter sent to investors, MoffettNathanson said AT&T “is essentially exiting the business” of AT&T TV NOW. According to the Broadcasting Cable publication, this would mean AT&T TV NOW would join “PlayStation Vue in the streaming TV graveyard.”

This does lineup well with reports that AT&T will be moving live TV streaming of the kind offered by AT&T TV NOW into HBO MAX in 2020. There have even been reports from employees that AT&T Watch TV, its cheap discount TV service will be shutting down now that it is no longer bundled with new AT&T Unlimited plans.

During its 2nd quarter earnings call, AT&T confirmed that HBO Max will include live TV. AT&T says live sports and news will be part of AT&T TV. This seems to confirm reports that DIRECTV NOW will merge into HBO Max. It has been reported that HBO Max will be like Hulu, starting with a cheaper on-demand only version and a more expensive package that will include live TV.

This all lines up well with what AT&T’s CEO reportedly told CNBC during an interview earlier this year:

“In addition, AT&T eventually plans to merge its DIRECTV NOW (now called AT&T TV NOW) service with its WarnerMedia streaming service (now called HBO MAX), giving customers a more robust TV offering than anything on the market, the people said. A combined product with a common search and user interface — which, like the standalone streaming service, could also come bundled at a discount with an AT&T wireless subscription — would give customers access to live pay-TV streaming channels and Warner’s library and originals, all in the same ecosystem.”

The question now is will we see AT&T TV NOW’s plans to merge into HBO MAX? This would explain CNBC’s report of everything in a common user interface. Or will AT&T TV NOW customers need to re-sign up for a TV package from HBO MAX?

Recently AT&T’s president of entertainment did announce that AT&T TV NOW is no longer the main focus for AT&T. Instead, AT&T has announced that the new AT&T TV and HBO MAX is now the main focus of the company’s TV efforts. So exactly what that means for the future of AT&T TV NOW is unknown but MoffetNathanson seems to think the service’s days are numbered.

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