AT&T TV Now Shut Down for New Customers, Merged with AT&T TV

AT&T is no longer offering AT&T TV Now subscriptions to new customers. The streaming service has merged with AT&T TV, with three tiers that do not require a contract.

Those who are already subscribed to AT&T TV Now can still access the service. For new subscribers, visiting the AT&T TV Now website now gives a message about the merger of the two services and four options for subscriptions. These packages do not come with a contract or require the AT&T TV equipment needed for a traditional AT&T TV package.

  • The Entertainment package costs $69.99/month for over 65 channels and 20 hours of cloud DVR storage.
  • The Choice package costs $84.99/month for over 90 channels and 20 hours of cloud DVR storage. This package includes regional sports networks, a year of HBO Max at no additional cost, and the 2020-2021 season of NBA League Pass.
  • The Ultimate package costs $94.99/month for over 130 channels and 20 hours of cloud DVR storage. This package includes regional sports networks, a year of HBO Max at no additional cost, and the 2020-2021 season of NBA League Pass.
  • The Premier package costs $139.99/month for over 140 channels and 20 hours of cloud DVR storage. This package includes regional sports networks, a year of HBO Max at no additional cost, and the 2020-2021 season of NBA League Pass.

Those who do want the traditional AT&T TV with a contract can still sign up for that service which includes one AT&T TV device and 500 hours of Cloud DVR. With a contract, the service costs. $59.99/month for the first year, then $93/month for the second year. The contract version of AT&T TV also includes a Regional Sports Fee of up to $8.49/month.

AT&T hasn’t been hiding the fact that AT&T TV Now hasn’t been a priority for the company. AT&T has been focusing on AT&T TV and HBO Max. Back in May, COO John Stankey hinted at a merging of services, saying “So AT&T being software driven, HBO Max being software driven, user interface capabilities, bundling, price start to move together. I think we’re at a very natural place to see that begin to occur and our TV business and our SVOD business start to become one as we get out over the next couple of years.”