Yesterday, AT&T released its second quarter 2019 earnings. During this call, AT&T talked a lot about DIRECTV, U-verse TV, DIRECTV NOW, and HBO Max, but one service was completed ignored: AT&T Watch TV.
AT&T’s public earnings report and press release did not mention AT&T Watch TV and it was not talked about during the earnings call. This has left many to wonder what the future of AT&T Watch TV is. Especially because AT&T never followed through on launching the AT&T Watch TV app on Roku as promised when Watch TV launched earlier this year.
Two things during the call raised red flags about the service. First, AT&T confirmed the launch of AT&T TV, a new “thin” live TV streaming service. Second, AT&T announced that HBO Max would eventually offer live TV.
AT&T Watch TV’s big selling point was that it comes bundled with some AT&T Wireless plans. Now AT&T has announced that HBO Max will also have bundle options with AT&T Wireless and live TV.
AT&T was very clear in its call that AT&T TV will now be its main focus when it comes to live TV streaming. AT&T hopes that AT&T TV will lower the cost of getting new customers by allowing customers to buy an AT&T streaming player from AT&T stores to take home and watch TV.
Where does this leave AT&T Watch TV? Honestly, in a very difficult position. AT&T Watch TV could easily be confused with AT&T TV. Add in the lack of interest from AT&T and many understandably are wondering why AT&T would have four live TV streaming services competing with each other.
For now, we will have to wait and see what AT&T does with Watch TV, but if AT&T’s earning call and report are any clue don’t look for AT&T to put much effort into what seems to be its forgotten streaming service.
Are you an AT&T Watch TV customer? Leave us a comment and let us know what you think of the service.
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