Game of Thrones
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AT&T’s HBO Max vs HBO Now: What’s the Difference?

HBO Max will launch this May, offering thousands of hours content and a slate of original series and movies to subscribers. The launch of this new service has many asking what sets HBO Max apart from HBO Now?

HBO Now

HBO Now launched in 2015 and became the streaming option for those who wanted to watch HBO content, including fan-favorite series like Game of Thrones, without a cable subscription. HBO Now costs $14.99/month.

HBO Max

HBO Max will launch this spring and will be the home of HBO content, along with Cinemax and WarnerMedia content, making it a more substantial service. The cost of the new service will be $14.99/month.

What’s the Difference?

While both of these streaming services are built around HBO content, HBO Max will also have content from other sources and original content.

Is HBO Now Being Eliminated?

Last summer, when AT&T’s WarnerMedia announced HBO Max, the company said that HBO Now would not be going anywhere. “Nothing will happen with HBO Go or HBO Now. HBO Max will be a distinct offering. As a distinct offering, you would not automatically become a Max subscriber,” AT&T said in a statement at that time.

Why Not Rebrand HBO Now Instead of Creating a New Service?

There are a few ideas about why AT&T chose to create an all-new platform, most revolving around the fact that the new service will have a completely new infrastructure. Others note that HBO Now is currently available through third parties and the company would like to have subscribers come directly to HBO to subscribe to HBO Max.

Which One Should You Choose?

AT&T is hoping that current HBO Now subscribers will see that HBO Max offers more content at the same price and will naturally migrate to the new service. If you want to have access to HBO’s content library in addition to the new and original content being created for the new service, HBO Max is the right choice.

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