Author: Artie Beaty
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50% of Viewers Choose Streaming as Their “Home Base”
If there’s one luxury people miss from cable, it was simply turning on the TV and browsing for something to watch. But with a streaming landscape that becomes more fragmented each day, cord-cutters have to decide what service they’re going to watch first, then find content. Given the abundance of options, what are people turning…
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The Anatomy of a Video Experience: A Breakdown of How Culture Impacts Viewing
There’s no shortage of information about the nuances of streaming these days. It’s easy to find what content is trending, what overall services are popular, and where the industry as a whole is headed. But have you ever given much thought to why people watch what they do? The music video platform Vevo recently partnered…
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62% of Broadband Homes Still Have Traditional Pay TV
While many US home have high-speed internet availability, not everyone is riding the streaming wave. In fact, out of American homes with broadband, the majority still subscribe to traditional paid television. A new study from Parks Research shows that a full 62% of broadband households in the United States still subscribes to a paid television…
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Americans Are Spending $1 Billion a Month More on Streaming Due to the Pandemic
The fact that Americans are streaming more during the current pandemic has been covered enough that it’s old news. But a study from a London-based tech company shows that not only are people simply streaming more, they’re spending more on what they stream. The “At Home Video Trends—U.S. 2020” study from Grabyo showed that American…
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With College Football in Flux, What Will Fans Watch?
It seems like virtually every form of entertainment has been turned upside down over the past few months, and college football is no exception. Some teams have committed to trying to play in the fall while some have already deferred to the spring or outright canceled, leaving not only millions of fans waiting, but also…
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Free Services Account for 5% of Streaming
If cost is your primary reason for cutting the cord, there’s a good chance you’ve checked out one of the many free streaming services available. While the big names in the industry (Netflix, Disney+, Amazon and Hulu) naturally account for the most traffic, ad-supported, no cost services are on the rise. In Neilsen’s recent “Beyond…
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Streaming on the Rise, But There’s Still Plenty of Room to Grow
Though the 2020 pandemic has sent streaming soaring to record levels, a new study shows there’s still a lot of room for growth. Even as some areas of the world are nearing a “streaming ceiling” (or a limit to the number of services the average household will carry), Ampere Analysis says there’s still room for…
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Verizon Accounts for More Than Half of 5G Phones Sold in the US
As 5G cell service continues to roll out across the nation, one provider in particular is making a major push to make sure they’re not left behind. Out of the 4.1 million 5G compatible phones sold so far in the United States, a full 54% of them are on the Verizon network, according to data…
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Streaming Now Accounts for 25% of Television Viewing
In perhaps not-so-surprising news, when people are stuck at home and working from home, they watch more television. But beyond stating the obvious, the latest numbers from Nielsen are in, so let’s take a look at how the second quarter of 2020 looked when it comes to television consumption across America. Naturally, the amount of…
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Peacock Free Makes Strong Debut, Peacock Premium Lags Behind
Two weeks in, and we’re getting a look at how NBC’s new streaming service Peacock might fare in a crowded landscape. And the early indications are mostly good. In its first 14 days, Peacock Free, the service’s free tier, saw over eight times the streams of Peacock Premium, the paid tier. Taking a look at…