All eyes were on the 2022 AFC Championship Game between the Cincinnati Bengals and the Kansas City Chiefs, which CBS Sports announced was the most-streamed non-Super Bowl game of all time on Paramount+. The game delivered triple-digit year-over-year growth in total streams, streaming minutes, and unique viewers compared to last year’s AFC Championship Game. For the third straight week, the streaming platform had its most-streamed non-Super Bowl NFL weekend.
The streaming news comes as CBS Sports announced that this season was the most-watched NFL season in 6 years. The AFC Championship Game peaked with 60.990 million viewers, with an average of 47.851 million viewers from 3:03-6:17 PM ET, which was the most-watched Conference Championship Game in the early window in 6 years.
This was a big year for CBS Sports, as their viewership increased by +13% compared to last season, and it led all networks by averaging 21.053 million viewers across the regular season and playoffs. The increased viewership paid off, as it was recently reported that CBS led all networks in advertising revenue from streaming platforms with $95 million.