For years now, cable executives have pushed the idea that cord cutting costs more than cable TV. In recent months that argument has died off a bit, but it looks like it is once again being used to push back on cord cutting.
Yesterday, Ted Hearn, the VP of Communications at the American Cable Association, came out with an updated take on the cord cutting costs more the cable argument. (The ACA represents smaller and midsize cable companies.)
In a tweet posted yesterday, Hearn said, “There’s a new saying in consumer land: “If you think cable TV is expensive, try cord cutting.”
What is funny is that tweet came out the same week Spectrum announced that they are raising the price of their services for the second time in 2018. It also comes as DIRECTV reported the largest drop in subscribers in the history of the service during their third quarter 2018 reports.
Yet with cord cutting larger than ever, cable executives seem to only go back to old, weak attacks claiming cord cutting costs more; however, a growing number of studies have shown cord cutting saves the average American between $80 and $100 a month.
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