In a virtual conference Tuesday, ViacomCBS CEO Bob Bakish elaborated on plans for the revamped version of CBS All Access, which Bakish called “a super service.”
The updates to CBS All Access was discussed during the ViacomCBS earnings call in May, expanding on comments made earlier in the year about a “new” service. At the time, the company said that a “soft launch” of the updated service would take place sometime in 2020. The update started with the addition of over 100 Paramount films to the CBS All Access library, including The Godfather trilogy, Airplane, Pretty in Pink, and more movies from the Star Trek franchise.
This week, Bakish said that the company will be continuing the update this summer by adding more content from ViacomCBS owned channels including Nickelodeon, Comedy Central, Smithsonian, MTV, BET and Paramount Network. This will only be a “preview launch” of the rebrand.
Later, sometime in 2021, the service will see a full launch with a “much broader slate of original content, much of it based on our key franchise IP from across ViacomCBS,” and an updated user experience.
Bakish noted growth among all of ViacomCBS’ platforms and a positive outlook for the changes to come on Pluto TV, CBS All Access, and Showtime, saying “we view streaming as a significant growth opportunity.”
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