This deal will allow schools to offer their sports events online for fans around the world to watch. The events will be streamed on the SportsLive app on Roku, iOS, and Android you will also be able to watch on the schools’ websites. This deal will also allow schools to raise ad revenue from the streams to help open a new source of income for schools around the United States.
“Sidearm’s leading platform development and hosting services complement our strengths in video and advertising, and this partnership allows us to better serve the digital needs of an expanded roster of schools,” said Jeff Gerttula, executive vice president and general manager of CBS Sports Digital, in a statement. “Together, we offer unparalleled expertise in collegiate digital operations, and we look forward to joining forces to provide the highest quality solutions for each of these athletic programs.”
“We’re really excited about this, our respective companies coming together in what we view as a true partnership in every sense of the word,” said Sidearm Sports’ President and CEO Jeff Rubin in a statement. “Our schools without question will get the best of both worlds as our services and solutions in these areas will perfectly complement one another. We’re honored to pair with such a highly respected company as CBS Interactive and their many entities and look forward to this partnership kicking off in the coming months.”
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