“The strength of our distribution and ad sales teams, combined with our O&O station group and the depth of our library, provides us with a lot of opportunities to mine in the digital landscape,” Steve LoCascio, Chief Operating and Financial Officer of CBS Global Distribution Group, said in a press release. “We chose Dabl as our first foray into the space because we see a huge upside in the marketplace for lifestyle programming. We are excited to partner with our CBS stations group to bring this advertiser-friendly network with some of the most beloved personalities in the genre to life.”
The new DABL network will launch this fall and be a cross between the Food Network and HGTV. DABL will join CBS’s other free streaming services like CBS News, CBS Sports HQ, ET Live, & MOre.
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