Today CBS announced a new free Lifestyle streaming service in partnership with Dabl. This partnership will feature content from Martha Stewart and Emeril Lagasse.
“The strength of our distribution and ad sales teams, combined with our O&O station group and the depth of our library, provides us with a lot of opportunities to mine in the digital landscape,” Steve LoCascio, Chief Operating and Financial Officer of CBS Global Distribution Group, said in a press release. “We chose Dabl as our first foray into the space because we see a huge upside in the marketplace for lifestyle programming. We are excited to partner with our CBS stations group to bring this advertiser-friendly network with some of the most beloved personalities in the genre to life.”
The new DABL network will launch this fall and be a cross between the Food Network and HGTV. DABL will join CBS’s other free streaming services like CBS News, CBS Sports HQ, ET Live, & MOre.
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