CBS and Viacom have for over a year now been in on and off talks to once again merge. Now according to new reports, CBS and Viacom will hold merger talks in June according to people familiar with the situation.
The two companies use to be one but broke up into two companies in 2006, at the request of both boards. It is important to remember that both Viacom and CBS have the same controlling family: the Redstone family. Talks broke down last year but since that happened CBS Chief has left and six board members have been replaced,
This push to make media companies like Viacom and CBS larger is not just about cord cutting. There is a growing number of content providers such as Netflix, Disney+, Hulu, and Amazon creating original programs enjoyed by cord cutters and cable subscribers alike. A merger between CBS and Viacom could help both fights off a growing number of competitors.
Last year it was reported that a possible all-stock deal was in place for the merger but it looks like the question of who will have what rules after the merger held it up. As of today, the deal is not official, but with this report, it makes the possibility of a merger once again a possibility.
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