For months now we have heard that CenturyLink was planning on bundling a live TV streaming services like Sling TV or DIRECTV NOW with their home internet service. Even before CenturyLink launched their own live TV streaming services. (That later shut down.)
Now Centurylink during their 1st quarter 2018 earnings call announced that they have a deal in places to do just that.
“We have linear programming partnerships where we sell and make sure that, if our customers want a video solution, that we have one to offer them. We’ll do the same thing with over-the-top going forward,” said CenturyLink CEO Jeff Storey, during the CenturyLink’s earnings call this week. (Note most industries inside call live TV streaming services over-the-top services.)
Now Centurylink did not confirm who they have a partnership with. Last we hear DIRECTV NOW was one of the services many thought they would be most likely to partner with.
“We strongly believe in over-the-top solutions, but also believe our role is to leverage our network capabilities to deliver other companies’ content to consumers, not necessarily purchase that content and directly market it ourselves,” Storey added. “Whether utilizing our CDN services to distribute traffic globally for our large content customers or utilizing our high-speed IP services to deliver content directly to consumers, we will continue to play a valuable and profitable role in over-the-top.”
So would you bundle a live TV streaming services with your home internet? Or is that too much like a traditional TV service? Leave us a comment and let us know what you think.
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