Cinedigm announced today a new partnership with Team Whistle to distribute its Whistle TV streaming service. Whistle TV is an OTT Linear and VOD sports and entertainment network featuring Whistle original shows and a content library from various studios, networks, and sports leagues. The free streaming service STIRR. Cinedigm will work with Team Whistle to significantly expand Whistle TV’s nationwide distribution on linear, AVOD, and SVOD platforms on connected TVs, digital set-top boxes, streaming devices, and web-based and online OTT services. Cinedigm will also distribute Whistle TV films and movies across OTT.
“As we continue to drive innovation and growth of the streaming sector amidst a once-in-a-generation period of change, we are constantly looking for partners that represent where the business is headed,” said Erick Opeka, President of Cinedigm Digital Networks. “Team Whistle’s premium content, massive scale and unmatched marketing make them a fantastic partner as we reinvent television together.”
Whistle TV’s programming includes four categories:
- Whistle Originals – Whistle’s premium original programming exclusive to the channel including original series No Days Off, My Hustle, Dunk League and Bad Jokes.
- Niche Leagues – Full games, matches and related series that serve an underutilized community of engaged fans across a variety of sports. Initial partners include NCAA, Red Bull, World Arm Wrestling and Glory Kickboxing.
- Feature Length Movies & Docu-Series – Inspirational sports movies and series from studios, festivals and distribution companies. Examples include The Modern Game, Wrestling with Life and Destination Team USA.
- Premium Influencers – Long-form content from some of the top global sports entertainers, including Dude Perfect, Harlem Globetrotters, F2Freestylers and more.
“Whistle TV is a first of its kind OTT network, bringing our unparalleled positive, relatable content to viewers in new ways,” said Michael Cohen, President of Team Whistle. “Our strategy is driven by deep consumer insights & intelligence, and our goal is to deliver the content our audience craves where, when and how they want it. Cinedigm understands this, has extraordinary distribution relationships, and is the perfect partner to help us achieve our goals.”
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