Right now, NBCUniversal is holding an investor meeting to share details about the upcoming Peacock streaming service. The service will launch to Comcast’s Xfinity X1 and Flex Customers customers on April 15th and be nationwide on July 15th 2020.
“This is a very exciting time for our company, as we chart the future of entertainment,” said Steve Burke, Chairman of NBCUniversal. “We have one of the most enviable collections of media brands and the strongest ad sales track record in the business. Capitalizing on these key strengths, we are taking a unique approach to streaming that brings value to customers, advertisers and shareholders.”
Plans and Pricing
NBC has confirmed that there will be a free version available to all subscribers, an ad-supported tier for $4.99/month, and an ad-free tier for $9.99/month. Cox and Comcast customers will have free access to Peacock Premium with ads, which includes 15,000 hours of programming, and can pay $5 per month for the ad-free version.
Peacock Free will be an ad-supported option that will provide fans everywhere with more than 7,500 hours of programming. Peacock Premium will also be an ad-supported option with 15,000 hours of programming, full seasons of original content, next day access to current seasons of returning broadcast series, early access to late night talk shows, and additional sports. Premium customers can upgrade to an ad-free experience for an additional $5.00 per month, or any customer can purchase the ad-free experience directly for $9.99 per month.
Advertising
NBC also announced their ad plan for the ad-supported tiers, calling it “the most consumer friendly premium ad experience on the market.” Viewers will see just 5 minutes of ads per hour and the service will work to ensure that viewers won’t see the same ads over and over.
To create the best possible ad experience, NBC has chosen to work with brands that match the quality and vision they see for the service. State Farm, apartments.com, and Target are just a few of the brands announced as advertiser partners. Each brand will cross-advertise with Peacock in-store and online.
NBCUniversal’s Linda Yaccarino took the stage to discuss how NBC is “pioneering ad experiences” by improving some of the new ad formats we’ve seen lately, including shoppable ads, binge ads, and pause ads. Yaccarino also listed three new ad experiences that will be available on Peacock.
- Solo Ads – where brands become the hero, bringing viewers an entire episode with a single ad.
- Explore Ads – uses contextual data to align customers with ads
- On Command Ads – voice technology from Comcast will bring ads to life
Content
While NBC has a huge amount of content available to them, they say that not all of that content will be added to Peacock at launch, and some may not end up on the streaming service at all. Some movies will still go to DVD and some shows will have rights sold to other platforms, the panel said during a question and answer segment after the event.
Peacock will include live and on-demand content, including live sports and news from NBC Sports and NBC News. Peacock Channels will be curated channel that can be watched live. There will also be thousands of hours of on-demand content.
“Peacock will provide consumers with a destination that goes beyond movies and television, aggregating a variety of content that fans want on one service,” said Matt Strauss, Chairman of Peacock and NBCUniversal Digital Enterprises. “By delivering timely and topical content like breaking news, live sports, and water cooler moments from late night, Peacock is uniquely bringing a pulse to the world of streaming that does not exist in today’s marketplace.”
Peacock’s content lineup will include originals, along with TV and film acquisitions. These are the shows and movies that have been announced so far.
- Law and Order
- Law and Order SVU
- Law and Order: Criminal Intent
- Chicago Med
- Chicago PD
- Chicago Fire
- Yellowstone
- Two and a Half Men
- The George Lopez Show
As previously announced, Peacock will offer some of the most popular NBC and classic TV series of all time, including
- 30 Rock
- Bates Motel
- Battlestar Gallactica
- Brooklyn Nine Nine
- Cheers
- Christley Knows Best
- Covert Affairs
- Downton Abbey
- Everybody Loves Raymond
- Frasier
- Friday Night Lights
- House
- Keeping Up with the Kardashians
- King of Queens
- Married..With Children
- Monk
- The Office
- Parks and Rec
- Parenthood
- Psych
- Royal Pains
- Saturday Night Live
- Superstore
- Will & Grace
New original content announced during the event includes:
- Girls5Eva – a Tina-fey produced series about a one hit wonder girl group that reunites to relive their 90s dreams
- The Capture – fresh off its rating success on the BBC in the UK
- Lady Parts – launching on Channel 4 in the U.K
- Intelligence – starring David Schwimmer
- Code 404
- Hitmen
Previously announced series include:
- Rutherford Falls
- Saved by the Bell
- AP Bio
- Punky Brewster
- Psych 2: Lassie Come Home
- Dr. Death
- Battlestar Galactica
- Brave New World
- Angelyne
- Armas de Mujer
Noteworthy original series in development for Peacock include: “Expecting,” from Mindy Kaling, “Division One,” from Amy Poehler, “Clean Slate,” from Norman Lear and “MacGruber,” from Will Forte. The company has also signed a multi-year deal with Kevin Hart.
Late Night TV will come early for subscribers., beginning at 8 p.m. ET with “The Tonight Show Starring Jimmy Fallon,” followed by “Late Night with Seth Meyers” at 9 p.m. ET.
Peacock will be airing live coverage of the Tokyo Olympics Opening and Closing Ceremonies before they air on NBC in primetime, and three daily Olympic shows including, “Tokyo Live,” with live coverage of one of the day’s most exciting events; “Tokyo Daily Digest,” with mid-day highlights of the Games; and “Tokyo Tonight,” a complement to the primetime show that will help audiences catch up on the day’s events.
Peacock will have the exclusive streaming rights for the 2020 Universal film slate and beyond. Titles will include Jurassic Park 3 and Fast & Furious 9.
This is in addition to the previously announced premium original films and animated series in development for Peacock from Universal Pictures and DreamWorks Animation, and hundreds of critically-acclaimed films and box-office hits including:
- American Pie
- Bridesmaids
- Knocked Up
- Meet the Parents
- Meet the Fockers
- A Beautiful Mind
- Back to the Future
- Brokeback Mountain
- Casino
- Dallas Buyers Club
- Do the Right Thing
- Erin Brockovich
- ET the Extra Terrestrial
- Field of Dreams
- Jaws
- Mamma Mia!
- Shrek
- The Breakfast Club
- the Bourne franchise
- the Despicable Me franchise
- the Fast & Furious franchise
Kid Friendly Content
Peacock will have content from Dreamworks, which will include Trolls 2, The Boss Baby 2, and The Croods 2. Peacock will also be the exclusive streaming home of Curious George.
New original series from DreamWorks Animation will also stream on Peacock, including “TrollsTopia,” “Madagascar: A Little Wild,” “The Mighty Ones,” “Cleopatra in Space” and “Where’s Waldo?”
The Future of Peacock
NBCUniversal believes that by the end of 2024, they will have 30-35 million active accounts, bringing in $6-7 per user, with $2.5 billion in revenue, and will break even. Beyond that, the company expects profitability as they continue to expand.
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