Comcast’s NBC Peacock Streaming Service Will Be Heavily Ad Supported


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Today during the company’s earnings call Comcast said that they plan to have Peacock be heavily supported by ads. Comcast said they don’t want to chase after Netflix and they think being ad-supported will help them stand out.

Peacock will also be heavily featured on Comcast’s new streaming player, the Flex. Exactly what that means is unknown but it sounds like Comcast is planning to heavily push the service to Comcast internet and TV customers.

Comcast executives went on to say they’re keeping many of the details about the new Peacock service a secret until a month or two before launch to prevent competitors from learning their plan.

Peacock, the ad and subscription-supported streaming service, will launch in April 2020. Pricing details will be announced later, but we know that the content library will include The Office and Parks and Rec, two of the most-watched streaming series.

This is the Peacock content NBC has announced today:

DRAMA

  • Dr. Death – based on the popular true-crime podcast, starring Jamie Dornan, Alec Baldwin, and Christian Slater
  • Battlestar Galactica – a reboot of the critically acclaimed series
  • Brave New World – based on the dystopian novel by Aldous Huxley and starring Alden Ehrenreich and Demi Moore
  • Angelyne – a limited series from Emmy Rossum
  • One of Us Is Lying – based on the New York Times best-selling young adult mystery-thriller

COMEDY

  • Rutherford Falls – created by Mike Schur, Ed Helms, and Sierra Teller Ornelas, and starring Ed Helms
  • Straight Talk – from Rashida Jones and Jada Pinkett Smith
  • Saved by the Bell – reboot of a 90s favorite, featuring original cast members including Elizabeth Berkley and Mario Lopez
  • Punky Brewster – another reboot, starring Soleil Moon Frye as a grown-up version of her former character
  • A.P Bio – a new season of the series, starring Glenn Howerton and Patton Oswalt
  • Psych – the second movie spinoff from the long-running series

UNSCRIPTED

  • Who Wrote That – a Saturday Night Live docuseries
  • An original talk show series with Jimmy Fallon
  • A weekly late night show starring Amber Ruffin
  • A spinoff of The Real Housewives from Bravo

TIMELESS TITLES

The content library will feature some of the most popular NBC and classic TV series of all time, including:

  • The Office
  • Parks and Rec
  • 30 Rock
  • Bates Motel
  • Battlestar Galactica
  • Brooklyn Nine-Nine
  • Cheers
  • Chrisley Knows Best
  • Covert Affairs
  • Downton Abbey
  • Everyone Loves Raymond
  • Frasier
  • Friday Night Lights
  • House
  • Keeping Up with the Kardashians
  • King of Queens
  • Married…With Children
  • Monk
  • Parenthood
  • Psych
  • Royal Pains
  • Saturday Night Live
  • Superstore
  • The Real Housewives
  • Top Chef
  • Will & Grace

FILM

Universal Pictures will be developing original films for the streaming service. DreamWorks Animation will also be developing original animated content, making the platform great for the whole family. Peacock will also offer a robust slate of critically-acclaimed films and box-office hits from Universal Pictures and Focus Features.

SPANISH LANGUAGE

Peacock is uniquely positioned to offer the U.S. Hispanic audience premium programming from the #1 Spanish-language network, Telemundo. The platform will feature more than 3,000 hours of Telemundo’s content, including an original dramedy Armas de Mujer, a new hit series from the makers of La Reina del Sur, and popular library titles 100 Dias Para Volver, Betty in NY, El Barón and Preso No. 1.

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