DIRECTV NOW was released over a week ago, and there has been debate over how successful it has been. Officially AT&T says it is very happy with the early signups, but reports are leaking out that the forecasted subscriber numbers are low.
So Cord Cutters News asked over 500 cord cutters what they thought of the service and, overall, they seemed unhappy with DIRECTV NOW (78.6% of the cord cutters we asked had already tried the service).
When asked how they felt about the regular price of DIRECTV NOW—not the introductory short-term promotional price—74.2% said DIRECTV NOW needed to lower its price. Only 33.5% said they thought that the regular DIRECTV NOW price was just right and no one said it was underpriced.
43.8% of cord cutters said the 2 streams limit was not enough and that they needed more streams.
40.1% said the lack of a DVR affected their likelihood of subscribing.
However, there was some good news for AT&T executives as 85.5% said they are happy with the channel lineup.
Summary
None of this should be a surprise to anyone because there are 20 million cord cutters but fewer than 4 million subscriber to Sling TV, PlayStation Vue, and DIRECTV Now combined. It is fairly overwhelming that most cord cutters seem to think that DIRECTV NOW is overpriced.
It will be interesting to see what happens when the promotional offer ends. It will be even more interesting to see what happens if there is a price increase. During the press conference showing off the new service AT&T was clear in saying that it planned to raise the cost of DIRECTV NOW as new channels and services are added.
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