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As Cord Cutting Grows Fox Wants to Cut Ads Down to 2 Minutes Per Hour

Recently Fox announced a major new effort to reduce ads to 2 minutes per hour by 2020. This comes from Fox Networks Group’s ad sales chief, Joe Marchese who spoke at a private industry event hosted last week in Los Angeles. During this event, Joe Marchese spoke to advertisers, buyers, and executives from rival media companies.

“The two minutes per hour is a real target for Fox, and also our challenge for the industry,” said Ed Davis, chief product officer for ad sales at Fox Networks Group, in an email to The Wall Street Journal. “Creating a sustainable model for ad-supported storytelling will require us all to move.”

According to Ed Davis, chief product officer for ad sales at Fox Networks Group Fox cut ad time by 75% in Fox Originals on-demand last year and saw a great lift in the FX brand. Now Mr. Davis “We are tuning our approach with the new targeting and ad products so we can scale more widely.”

This is a major change for Fox as currently, broadcast TV has a little over 13 minutes of ads per hour and according to Nielson cable TV networks have about minutes of ads per hour.

So would fewer ads make you more willing to watch cable TV? Would it have affected your decision to become a cord cutter? Leave us a comment and let us know what you think.

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