Recently eMarketer released its look at the current state of cord cutting. Right now it is reported that cord cutting has grown to between 30 and 35 million Americans. eMarketer estimates that trend will continue as the number of cord cutters in the United States will grow to 30 million and cord nevers will grow to 37 million Americans in 2019.
This means that there are 67 million Americans who do not pay for a traditional TV service. This all comes as over 1.3 million Americans canceled their pay-TV service in the 1st quarter of 2019.
Recently UBS released their latest survey looking at the current state of TV consumption. In it, we get more bad news for the cable TV industry.
According to UBS, 20% of Americans plan to cut the cord in the next 12 months from the time the survey was taken. This works out to be over 39 million Americans actively planning on cutting the cord. (According to Variety, there were over 196,300,000 pay-TV subscribers at the end of 2017.)
With over 39 million new streamers getting ready to hit the market you can understand why a flood of new streaming services are trying to take advantage of the growing number of cord cutters.
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