New research shows that Hulu viewers are picking shows to watch based on the number of seasons that are available to stream. It seems as though the COVID-19 pandemic has people willing to invest more time in finishing a complete series as opposed to just watching a few episodes here and there.
Hulu reports that 96% of Hulu viewers say they’re more likely to seek content that has a full series available during COVID-19, 86% agree that watching a full series is a “commitment they are ready for” and 72% note that they are “more likely to commit to watching a full series during COVID-19 than they would be outside of a pandemic.
Not only are Hulu viewers looking for complete series, but 78% are specifically choosing to watch longer shows with more seasons. All this down time has viewers wanting to get hooked on a show they know will last a while since there’s plenty of viewing time in their future
These TV choices are proving to pan out, since nearly all of Hulu’s viewers have already finished a TV show since the beginning of the pandemic. Hulu says 93% of its viewers have watched a full series and/or are in the process of watching a full series during COVID-19.