Late last year AT&T announced that they would be releasing a competitor, under the DirecTV name, to the online streaming service Sling TV to compete in the live streaming of cable channels.
Now it looks like AT&T is getting closer to their new service with the purchase of the streaming service Quickplay Media. AT&T hopes to use Quickplay Media as the backbone for their new direct streaming service.
The purchase of DirecTV gave AT&T access to contracts with content creators, and now the purchase of Quickplay Media gives them the streaming technology they need to compete with Sling TV.
“Our strategy is to deliver video content however, whenever and wherever,” said John Stankey, CEO, AT&T Entertainment Group, in a press release. “Quickplay’s multitenant IP distribution infrastructure, combined with AT&T’s leading scale in IP connected end points, will allow us to host and distribute all forms of video traffic. We intend to scale and operate an industry-leading video distribution platform, and viewers will get the high-quality online video viewing experience they desire.”
“With AT&T, we’ll have the resources we need to further scale, grow the business, and continuously enhance that platform,” added Wayne Purboo, founder and CEO of Quickplay. “Our team is proud of what we’ve built so far and excited to join the AT&T family. This combination will help us power the next generation of video services.”
We still do not know the full details of the new DirecTV streaming service, but it is expected to offer three packages and come out some time in late 2016.
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