DIRECTV NOW Comes to Some Roku Players

The long awaited and much demanded DIRECTV NOW Roku channel is finally here after months of promises. Today AT&T made it official and released a DIRECTV NOW channel for Roku streaming media players.

The new DIRECTV NOW Roku channel is available on select Roku devices – Roku TV 4K models, the Roku Ultra, Roku Premiere+, Roku Premiere, Roku Express, Roku Express+, Roku Streaming Stick (model 3600R), Roku 4, Roku 3 and Roku 2 (model 4210). A one month free trial of DIRECTV NOW will be offered to Roku customers who don’t already have a DIRECTV NOW account.

This brings DIRECTV NOW, the live TV streaming service from AT&T, to all of the most popular streaming players including Roku, Fire TV, Apple TV, Chromecast, and Android TV.

“Roku is a leader in streaming entertainment and millions of homes in the U.S. have Roku devices,” said Brad Bentley, executive vice president and chief marketing officer, AT&T Entertainment Group. “DIRECTV NOW is about bringing customers entertainment their way, so launching on the Roku platform was an important part of our strategy.”

“AT&T’s robust DIRECTV NOW service is an incredible offer for our customers who expect premium streaming entertainment at a great value,” said Steve Shannon, general manager, content and services, at Roku. “Getting consumers to the content they want the most has always been our focus.”

Update: Here is a link to the Roku Channel: https://channelstore.roku.com/details/140474/directv-now 

Here are some screenshots of the new DIRECTV NOW Roku Channel:

Here is the breakdown of the different DIRECTV NOW packages:

  • Live a Little: 60+ channels: $35 a month
  • Just Right: 80+ channels: $50 a month
  • Go Big: 100+ channels: $60 a month
  • Gotta Have It: 120+ channels: $70 a month

We may never know the full story as to why DIRECTV NOW on Roku was delayed. Though it likely has to do with AT&T’s efforts to get it right and make sure the service was stable when it rolled out to the massive Roku user base.

We will shortly have a full video review of the new Roku DIRECTV NOW channel. Please check back for more updates.

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