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DIRECTV NOW Comes to Some Roku Players

The long awaited and much demanded DIRECTV NOW Roku channel is finally here after months of promises. Today AT&T made it official and released a DIRECTV NOW channel for Roku streaming media players.

The new DIRECTV NOW Roku channel is available on select Roku devices – Roku TV 4K models, the Roku Ultra, Roku Premiere+, Roku Premiere, Roku Express, Roku Express+, Roku Streaming Stick (model 3600R), Roku 4, Roku 3 and Roku 2 (model 4210). A one month free trial of DIRECTV NOW will be offered to Roku customers who don’t already have a DIRECTV NOW account.

This brings DIRECTV NOW, the live TV streaming service from AT&T, to all of the most popular streaming players including Roku, Fire TV, Apple TV, Chromecast, and Android TV.

“Roku is a leader in streaming entertainment and millions of homes in the U.S. have Roku devices,” said Brad Bentley, executive vice president and chief marketing officer, AT&T Entertainment Group. “DIRECTV NOW is about bringing customers entertainment their way, so launching on the Roku platform was an important part of our strategy.”

“AT&T’s robust DIRECTV NOW service is an incredible offer for our customers who expect premium streaming entertainment at a great value,” said Steve Shannon, general manager, content and services, at Roku. “Getting consumers to the content they want the most has always been our focus.”

Update: Here is a link to the Roku Channel: 

Here are some screenshots of the new DIRECTV NOW Roku Channel:

Here is the breakdown of the different DIRECTV NOW packages:

  • Live a Little: 60+ channels: $35 a month
  • Just Right: 80+ channels: $50 a month
  • Go Big: 100+ channels: $60 a month
  • Gotta Have It: 120+ channels: $70 a month

We may never know the full story as to why DIRECTV NOW on Roku was delayed. Though it likely has to do with AT&T’s efforts to get it right and make sure the service was stable when it rolled out to the massive Roku user base.

We will shortly have a full video review of the new Roku DIRECTV NOW channel. Please check back for more updates.

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47 Responses to DIRECTV NOW Comes to Some Roku Players

  1. Avatar
    Pebo Bryson May 30, 2017 at 12:06 pm #

    Let the CCN masses rejoice! They finally got their Roku app. Cable TV fiends everywhere are happy and all is right in the world. lol

  2. Avatar
    Matt May 30, 2017 at 12:12 pm #

    OK, but I’m not seeing it and it doesn’t come up in a search for the channel.

  3. Avatar
    Aaron Jakobsons May 30, 2017 at 12:14 pm #

    I’m not seeing it either. I have a Roku Ultra box. I think DTVN messed up yet again.

    • Avatar
      Sandra Stevenson May 31, 2017 at 1:01 am #

      just type it in the search channels box and it will show it up right away.

  4. Avatar
    Elvis Black May 30, 2017 at 12:17 pm #

    I am still not seeing it either.

  5. Avatar
    mau47 May 30, 2017 at 12:26 pm #

    Now that this is launching we can look forwarding to seeing all of the complaints go from “there is still no Roku app after 6 months” to “DTVN sucks, no DVR” etc. etc. etc.

    • Avatar
      Richard smith May 30, 2017 at 12:37 pm #

      Yep I’ll still say it . No Dvr NO use for me.

      • Avatar
        mau47 May 30, 2017 at 12:56 pm #

        I thought lack of DVR was going to be a bigger deal for me than it actually has been, between Hulu and network apps I can watch everything I want and now with AMC on board (using the ATTOTT URL hack, with what I assume will be an official launch soon) that fills the last gap for me. Not being able to fast forward through commercials isn’t a huge deal since pretty much every service but Vue (maybe them too now?) blocks you from fast forwarding.

        Vue was nice but their channel lineup just didn’t meet the needs of what we wanted and is more expensive than the promo price for DTVN that gives us everything we want except for CW which we get OTA and stream through their app.

        • Avatar
          Richard smith May 30, 2017 at 1:09 pm #

          I guess everyone is different. I tried Sling and Direc tv now and I couldn’t live without the dvr. Channel selection is less important to me if I need to see something I can legally find it. I haven’t seen any dvrd shows with Vue I couldn’t FF.

          • Avatar
            FranchisePlayer May 30, 2017 at 7:40 pm #

            That’s probably the one feature I’d like in a DVR; fast forwarding through commercials. At least I have the ability to pause some shows with DTVN but fast forwarding would be a nice bonus.

          • Avatar
            TuckerdogNC October 27, 2017 at 10:27 am #

            IT IS A MUST. It’s the reason to have a DVR. Life is too short to deal with sitting through painful, noisy, blathering commercials, especially on popular programs like Big Bang or …Murder.

        • Avatar
          FranchisePlayer May 30, 2017 at 7:38 pm #

          I’m with you on the lack of DVR. I lost having a DVR some time ago and while I opted to get it with the last cable package I had, I never used it. With all of the apps available to watch shows, I don’t really need it. My hope is that when it does come to DTVN, they don’t charge more for it or make it a separate add-on.

          • Avatar
            TuckerdogNC October 27, 2017 at 10:26 am #

            We use ours constantly. I cannot imagine, in any way, having to sit through the inane, painful, horrible noise that is interruptive tv. Just going on vacation and watching a program in the evening is painful enough. I don’t know how anyone lives without a DVR.

        • Avatar
          HeyRadar May 31, 2017 at 5:57 am #

          Why do you need Hulu if you have DTVN?

          I’ve been wanting to try Sling TV or DTVN, Vue, etc. But I don’t want to have Hulu as well.

          • Avatar
            mau47 May 31, 2017 at 7:14 am #

            We use as a more complete on-demand and we like a couple of their originals (Shut eye, handmaids tale and a few others). Hulu tends to have more back episodes and seasons of shows than DTVN, Sling etc. I will say of the services I tried I liked DTVN the best if you ca live without the DVR but their on demand is definitely slow to update so it’s another area that Hulu comes in handy to catch up on recent episodes etc. You definitely don’t need it, but it’s nice to have.

          • Avatar
            TuckerdogNC October 27, 2017 at 10:26 am #

            Well, for one thing you can pause a problem and for $3/month there are no commercials.

      • Avatar
        filmex May 30, 2017 at 3:02 pm #

        I’m with you. I wouldn’t even waste my time on a free trial without a DVR option. Guess I’ll wait to check it out a year from now when they finally get around to including a DVR.

        Then, when it is substandard with intrusive restrictions because they don’t want to subvert their high-paying DirecTV customers with DVRs, then I’ll probably just stick with Vue.

  6. Avatar
    Joseph Blow May 30, 2017 at 12:48 pm #

    i see it on their website now…

  7. Avatar
    Bryce Neely May 30, 2017 at 12:50 pm #

    delete android TV support from that list because only Leeco TV are supported , us Sony TV / Nvedia Shield users cannot access that therefore no official android tv support

  8. Avatar
    HeyRadar May 30, 2017 at 12:52 pm #

    Looks like DTVN gave up on the older (6+ years old) Roku devices.

    • Avatar
      Lynnneez May 31, 2017 at 12:11 am #

      Well considering their cost, I would hope most users also gave up on them and upgraded to one of the more current boxes.

      • Avatar
        HeyRadar May 31, 2017 at 5:54 am #

        I agree.

        You would be surprised at all the owners complaining about performance on these next generation channels. While trying to use a 7 year old devices.

  9. Avatar
    Craig May 30, 2017 at 1:45 pm #

    It’s not available yet for the 1080p Roku TV’s. Only the 4K models. The 1080p Roku TV’s have weaker hardware, so I assume they’re still optimizing it for a later date? Anyway… I’m using it on my Premier box and it’s fine and gets the job done. Not as lightening fast as the Apple TV version due to Roku hardware/OS being slower, but just as capable. I’m glad DirecTV is trying to use the same UI across all their apps for all these devices.

    Onwards to Nvidia Shield and Xiaomi Mi Box support!

    Then after that? Universal Windows Platform app, faster/more reliable Chromecast access and Chrome OS browser compatibility.

  10. Avatar
    Rick AndRock May 30, 2017 at 2:00 pm #

    Guess I won’t be trying out dtv now. I have three roku 1 devices hooked up to 3 tvs. I will probably just go with slingtv now.

  11. Avatar
    troopersam May 30, 2017 at 3:42 pm #

    Well, my old 2XS is out, but no big deal, I just ordered an Express +. That’ll work.

    • Avatar
      HeyRadar May 30, 2017 at 5:17 pm #

      Yeah. That sounds like a good plan.

      When a new $25 Roku Express can outperform your current Roku, I’ll recommend owners to upgrade.

  12. Avatar
    Skip Rose May 30, 2017 at 4:41 pm #

    Direct TV Now is so robust…

  13. Avatar
    Sam May 30, 2017 at 6:33 pm #

    The author of this article keeps referring to the “Roku DIRECTV NOW channel.” Does he actually mean, “Roku DIRECTV NOW ‘app'”?

    • Avatar
      Nathan John Ganiere May 30, 2017 at 6:50 pm #

      same difference, a lot of people who use ROKU refer to them as channels not apps………

    • Avatar
      Cord Cutters News May 30, 2017 at 6:56 pm #

      Roku calls their apps channels if you look at the store it’s called the Channel store.

  14. Avatar
    Clyde Hunter May 30, 2017 at 7:19 pm #

    I’m a happy camper

  15. Avatar
    FranchisePlayer May 30, 2017 at 7:41 pm #

    Works well with my Roku 3. Now the big question is, Fire TV or Roku?

    • Avatar
      HeyRadar May 31, 2017 at 5:50 am #

      I’m not a fan of the new FireTV UI. I’m also not a fan of all of the “Amazon noise”. The UI is littered with Amazon videos everywhere.

      • Avatar
        FranchisePlayer May 31, 2017 at 10:05 am #

        When I first got FireTV I was overwhelmed by all the Amazon noise but over time I got used to it and like the UI more than Roku. I still have an issue with what’s free and what’s paid (even though I’m a Prime member), but I’ve gotten to where I like the Amazon look better than Roku.

        The main apps I use on Roku and FireTV is Netflix and Hulu, both of which look the same to me. I use on Ruku and until recently, that app was terribad. It’s much better now but the FireTV version is(was) a little better.

        I like features of each player and just switch between each one depending on what I want to watch.

    • Avatar
      AstroMonster May 31, 2017 at 6:59 am #

      Fire TV blows away Roku.

      I have 1 Fire TV and 3 Rokus (and an Apple TV).

      Roku has the worst user experience of the 3. Very clunky and outdated. The only redeeming grace for Roku is that they have Vudu.

      FireTV has x-ray (which I love), the ability to FF and RW smoothly with previews, the Amazon channels add-ons are really good, and the UI is (to me) a lot more pleasing and functional. You can also sideload to the FireTV (I put the Android TV version of Vudu on). FireTV has the ability to watch and shop now too.

      Of course, if you aren’t a Prime customer, you won’t reap the full benefits.

      (Also, I have never had an issue navigating or finding what I wanted on FireTV)

      • Avatar
        FranchisePlayer May 31, 2017 at 10:00 am #

        I agree that the Fire TV UI is better than Roku. It took a little time to adjust but I like it better now. You can add other channels to Roku (like Pear TV) which is probably the equivalent to side loading on Fire TV. I am a Prime customer but don’t always know which is free and which is paid.

        However, there are two significant issues with FireTV.

        1) Roku has a headphone jack. I know that I can use a wireless bluetooth headset with FireTV and I can get it to work…BUT…I can’t seem to get it to play through the TV itself when I no longer want to listen with the headset. I’ve tried disabling the headset in the settings but no matter what I do, as long as the headset has the USB receiver plugged in, all sound goes through the headset. To me, I don’t want to constantly plug and unplug the USB receiver when I want to listen through the headset. Maybe I’m having a Homer Simpson moment but to me, I should be able to disable the headset through the settings so sound goes to the TV, not the headset.

        2) Roku allows me to watch for my local teams. The FireTV has some built in GPS that I can’t bypass with a VPN service. It works perfectly on the Roku and no matter what settings I input on the FireTV (new DNS info), it won’t work. I’ve installed the MLB At Bat app and it’s the same problem.

        When football season comes later this year, I’ll see if i can get NFL GamePass on the FireTV but the other two items are the only things holding me back from using FireTV exclusively.

        • Avatar
          AstroMonster May 31, 2017 at 10:04 am #

          The main page in FireTV can be set to show only Prime content

          • Avatar
            FranchisePlayer May 31, 2017 at 10:05 am #

            I’ll have to look into that. Thank you.

          • Avatar
            AstroMonster May 31, 2017 at 10:07 am #

            When I get home tonight I will look to see what it was I set for it.

            I know on the main page I use, I only get prime content and channels I have subscribed to

          • Avatar
            AstroMonster May 31, 2017 at 9:33 pm #

            All you have to do is tab once to go to YOUR VIDEOS, and your menus and selections will be everything you have access to already.

            For example…my rows are
            Prime Amazon orginial series
            Your Channels (subscribed channels)
            Your Video Library (videos you own)
            Netflix Recommends (I am a subscriber)
            ConTV featured movies and TV (I am a subscriber)
            And then about 14 rows of Prime content (I am a prime subscriber)

            Also….a VERY easy way to see JUST prime content is, from the home pageor from your videos page, go to channels row and click on will go to a Prime only screen

  16. Avatar
    Andy Munro May 30, 2017 at 8:11 pm #

    So you go to sign up on for the free month being offered to new customers using their Roku’s and sure enough DTV screws up yet again, because it only shows the standard one week trials, not one month. So they lure you in with promises and then don’t follow through. IMO this is little short of theft,

    • Avatar
      AstroMonster May 30, 2017 at 9:41 pm #

      Or it could just be a simple miscommunication between Roku and DirecTV Now / Att. It happens.

      You can’t honestly believe they did the switcheroo on purpose to deceive you, do you?

      • Avatar
        Andy Munro May 30, 2017 at 11:22 pm #

        No I just think they are completely incompetent and didn’t change their website to reflect the one month trial exclusively on Roku. My concern is how many people will get billed after one week and then wait months for a credit ?

        • Avatar
          AstroMonster May 31, 2017 at 6:53 am #

          The incompetent part I can believe.. Lol

  17. Avatar
    hecs2011 May 30, 2017 at 9:18 pm #

    Man no support for my 3500x roku stick! Thats robbery!

  18. Avatar
    Lenn Thompson June 1, 2017 at 11:36 am #

    Looks like my Roku TV NON-4k doesn’t support this. Any idea if it will — or are they just moving on?

  19. Avatar
    TuckerdogNC October 27, 2017 at 10:24 am #

    Where do I find the actual line up of channels before I ‘just’ and ‘simply’ sign up? I’d like to see what those 60+ etc channels are since I only watch maybe 10 now.