During the call, AT&T’s Chief Financial Officer John Stephens opened up about DIRECTV NOW. According to a report from the Dallas News Stephens said AT&T is looking toward new money-making opportunities for DIRECTV NOW in 2018. He went on to say they pan to add pay-per-view options for music and movies and new features, such as a Cloud DVR.
Currently, the cloud DVR is in closed beta testing and at the time it was announced fall 2017 was the target date for a public rollout. There have been some hints they will still hit that roll out and it is possible they still will.
Just yesterday DIRECTV NOW sent out an email to subscribers with an updated bill that included a line for “True Cloud DVR.” AT&T later in the day sent a follow-up email apologizing for the mistake and letting subscribers know the DIRECTV NOW DVR is still in beta not ready for the public. Yet it is clear they are updating their system to be ready for the DVR roll out. It is very possible Stephens may have miss spoken during the call and only meant that the pay-per-view options are coming in 2018. For now, we will have to wait and see.
The other interesting thing here is the addition of movie rentals and music rentals through DIRECTV NOW. This is something Sling TV has done for some time and by all reports has been very successful for them. Now it looks like AT&T has similar plans for their live TV streaming service.
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