“This milestone is an incredible testament to the thousands of hours many people spent working to bring this product online and continually improving it during the past year,” said David Christopher, president, AT&T Entertainment Group. “We’re thrilled so many customers have come to love DIRECTV NOW and can’t wait to bring them a host of new features in 2018.”
“To reach 1 million subscribers is an important benchmark for any OTT video service, but to go from zero to 1 million subscribers so quickly is quite an achievement,” said Brett Sappington, senior director of Research, Parks Associates.
AT&T did not stop there in an email sent to Cord Cutters News AT&T said they are working on launching their “next-gen video platform” that is currently in beta that will include:
- A DVR in the cloud to record your shows
- Download-and-Go
- 4K and HD quality video
- Capacity to offer more than 35,000 titles on demand
- Individual profiles
- More concurrent streams
We have known for some time now that AT&T was looking at adding some of these features but this is the first time we can confirm the addition of more concurrent streams.
The other interesting idea is the download-and-go option. Details are thin but the idea of being able to take your DVR offline and on the road will help DIRECTV NOW to standout.
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