It has been almost a year since we first learned that AT&T planned to use the DirecTV brand to launch a new live TV online streaming service.
Now, in a recent conference call with investors, CEO Randall Stephenson said that he has teased the new service and it would include more than 100 premium channels and features including “very, very aggressive price points.”
We already know that the new service will include channels such as HBO, Disney, ESPN, and other Disney-owned channels, but we are unsure of what the 100 premium channels will be. We do know that NBC has a deal to offer NBC Universal channels and local NBC channels in some markets.
We did learn that the DirecTV NOW service will limit subscribers to one or two streams per household. There will also be an extra fee if you want additional simultaneous streams.
We do not know the exact price but Stephenson hinted that they could lower the cost because of how inexpensive a streaming service is compared to maintaining satellites and other services for the current DirecTV service.
We do know that if you have an AT&T wireless plan DirecTV NOW streaming will not count against your data cap, which is something that is sure to upset many of their competitors.
As for how AT&T feels about DirecTV NOW pulling people away from their other TV services Stephenson said, “If you don’t see them threatening your legacy products, 99 percent of the time they don’t go anywhere,” he said. “It means you found something the market really wants.”
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