This week AT&T’s Chief Randall Stephenson revealed more about the future of DIRECTV NOW and the new DIRECTV streaming version launching in 2019.
According to Stephenson, DIRECTV’s new streaming service will cost less than DIRECTV NOW. This comes as AT&T announces plans to thin out DIRECTV NOW by dropping channels with a goal of keeping the price around $50 to $60 a month. Stephenson went on to say DIRECTV would be launching an even cheaper streaming package making DIRECTV NOW the more expensive higher end package.
This move will likely surprise many because AT&T will have their cheap $15 a month Watch TV service, a slightly more expensive DIRECTV streaming service, and an even more expensive DIRECTV NOW package. (Also, DIRECTV Satellite will still be around as a high-end option for a while. Yet AT&T has announced that they will not be launching new satellites to replace the DIRECTV satellites when they wear out.)
Having DIRECTV’s streaming version be cheaper than DIRECTV NOW likely means it will not be a straight copy of DIRECTV’s satellite version as was expected. Again, this raises questions about why you would have both DIRECTV NOW and DIRECTV.
Even if this was meant to be in reference to a satellite version of DIRECTV it does mean AT&T plans to make DIRECTV NOW more expensive than some version of DIRECTV.
We will have to wait until 2019 to find out exactly how AT&T plans to launch their new DIRECTV streaming service.
Source: Variety
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