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Discovery is Planning to Launch a Streaming Service Featuring All of Its Brands for Cord Cutters

Discovery channel logoThis week, at a Citi investor conference, Discovery CEO David Zaslav said that while the company is doing well on cable and pay TV platforms, he’s well aware that in order to continue growing, the company needs to expand.

“If we want to win in the long-term – and we have this great IP that people love that’s curated through great brands and characters that people love – we have to take that out,” Zaslav said, according to a report from Fierce Video.

To get into the digital space, Zaslav said Discovery will launch a streaming service that will include content from all of the company’s brands, including Discovery Channel, TLC, Food Network, and HGTV. His plan is to get traditional TV on board with the service.

“Our view is we should figure out how to make them partners. Charter is a great company. They have 10 to 11 million broadband-only subscribers. Comcast is an extraordinarily well-run company. They’re serving and nourishing their customers,” Zaslav said. “Today, they agreed that they will offer CBS All Access… That’s a very positive step forward.”

These plans have been in the works since last year. In November, we reported on Discovery’s Q3 earnings call. During that call, Discovery execs said they planned to move into streaming, both in the US and internationally. At the time, there were no details about the timeline for a new service. Unfortunately, we still don’t have those details, but we’ll keep an eye out for more announcements from Discovery.

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