This week, LightShed released their predictions and events to watch for in 2020. Disney+ made the list, with a prediction that the streaming service will hit 50 million subscribers.
Disney+ hit the 10 million subscriber mark right out of the gate, thanks to a huge investment in promoting the launch, discounts and bundle deals, and Verizon’s offer for a free year of Disney+ to Unlimited customers. The hype of Disney+ original shows, especially The Mandalorian, have allowed the streaming service to continue building its subscriber base.
LightShed analysts point out that 2020 will see international launches for Disney+, some of which will include deals similar to the Verizon offer in the US. The analysts, with a history of being spot on in their predictions, say that while US subscriber growth will have likely leveled out at the end of 2019, international markets will have global subscriber numbers reaching 50 million by the end of 2020.
They go on to say that Disney is likely to reduce the window of time between theatrical releases and adding content to the Disney+ library. This would make Disney+ a more attractive option to many potential subscribers and could greatly benefit Disney financially.
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