Today Disney and Google announced that they have teamed up to use Google’s Ad Manager across Disney’s digital platforms including their streaming services from Disney, ABC, ESPN, ESPN+, Freeform and more. With this deal, Google Ad Manager will handle all of Disney’s digital video and display ads on all of their platforms. The deal spans advertising for multiple content types, including long-form VOD, live-streaming video, short-form video, news content (both video and text), and fantasy games.
“Together, we plan to build an advanced video experience for Disney that will transcend devices, platforms, and living rooms to bring the magic of premium video content into people’s hearts, minds, and screens—everywhere,” Philipp Schindler, Google’s chief business officer, said in a statement according to Variety.
The hope here is that the new ads from Google will help Disney better monetize their content at a time when traditional pay-TV model starting to shift to a more digital model.
Will this include the new Disney+ streaming services? No Disney still says that their new Disney+ streaming service will still be ad-free. This deal also does not include Hulu as Disney only owns a 30% share of Hulu at this time. (Well not officially stated that still could change when Disney gains a majority control of Hulu after they buy Fox’s share of Hulu.)
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