Recently Hulu announced that they would be raising the price of Hulu with Live TV to $54.99 a month, a $10 price hike. Now, Disney’s Direct-to-Consumer Chairman Kevin Mayer said today at the Recode’s Code Media conference that they had to in order to make a profit.
“The programming we have on a live TV bundle is quite expensive. For us to reasonably make a profit on it we have to raise the price.” Said Kevin Mayer. He was very clear though that Hulu was not going to walk away from their live TV service like PlayStation Vue recently has.
This price change will take effect on December 18th, 2019, and will affect all Hulu with live TV customers. At this time, the price for on-demand commercial-free and Hulu with limited commercials is not going to change.
“Price changes are never easy to stomach, and we know that many people don’t watch live television year-round, so we’ve made it easy for Hulu subscribers to switch back and forth between our plans to best suit their needs. If you love college football, choose Hulu + Live TV during the season, then switch to one of Hulu’s less expensive on-demand plans when it’s over. If you enjoy most of your TV on demand but really want to watch live election news, just switch to Hulu + Live TV for a few months.” Hulu said in a statement sent to Cord Cutters News.
The question now is how much profit is Hulu making on this new price change and for how long.
Mr. Mayer also went on to say that the FX and Hulu partnership will be “a big deal.” He went on to say that the FX brand will be very prominent on Hulu as Hulu will soon be the home for a massive catalog of older FX programs and even new original FX programs made just for Hulu.
You can watch the full interview here:
What do you think of what Mr. Mayer said? Leave us a comment and let us know.
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