Disney & Twitch Team Up To Take on YouTube

You may know Twitch as the place to go and watch video games being played. Recently Twitch has expanded outside of video games into talk shows, vlogging, and more. Now they are teaming up with Disney Digital Network to help add support for pre-recorded videos on Twitch.

Amazon the parent company behind Twitch has made it clear that they want to take on YouTube. Now it looks like they may be using Twitch to do just that. In the past, the only way to add video to Twitch was to record it live. Now with this deal with Disney Digital Network Twitch will have the ability for creators to pre-record edit and then upload content onto Twitch.

With this deal Twitch creators will find a suite of tools for video creators who want to post pre-recorded videos instead of only live streaming their content. This will put Twitch head to head with YouTube. Content creators will also find the ability to add reruns to help create a 24/7 stream of content curated by the channel owner allowing fans to tune in at any time to find something to watch.

“We’re always looking to create opportunities for our Disney Digital Network digital talent to bring their stories and content to more fans in new ways,” said Andrew Sugerman, EVP of Publishing and Digital Media, Disney Consumer Products and Interactive Media, in a statement. “Partnering with Twitch gives our biggest creators access to the platform’s tools, expertise and community to directly engage with and build their audiences.”

Source: Tech Crunch

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7 Responses to Disney & Twitch Team Up To Take on YouTube

  1. SS January 18, 2018 at 1:29 pm #

    For Disney, it’s not about taking down YouTube. It’s just reaching more platforms. They’re not taking away any business from YouTube.

    Twitch has very low traffic and they have terrible interface which clearly won’t attract most of YouTube’s fans. A creator switching from YouTube to Twitch is just looking to lose views and followers.

    • Rlee January 18, 2018 at 5:21 pm #

      Read the article. It’s Amazon that is after Youtube. If Amazon creates a site similar to Youtube and stops trying to censor it’s creators, they can absolutely take down Youtube. It will take awhile, however.

      • SS January 19, 2018 at 9:51 am #

        For services like YouTube and Social Media, it’s not about censorship or what creators want. It’s usually about attracting the audience and people who are going to spend hours there. UI and convenience plays big role in that.

        The services make the stars. The stars don’t make the service. That is, YouTube, Vine, etc didn’t become popular because fans were looking for stars/creators. The creators / stars rose because of the audience already loyal to the service.

  2. Jared Byron January 18, 2018 at 7:19 pm #

    twitch is great for pro wrestling content too

  3. REP January 18, 2018 at 11:07 pm #

    They need to change the TWITCH horrible UI if they want to be successful.

    • SS January 19, 2018 at 9:52 am #

      Amazon is terrible at making user interface. I’ve never found an Amazon service that has a good, simple user interface the way Google/YouTube does.

  4. TaiPeng January 19, 2018 at 8:00 am #

    I don’t know many IRL streamers who want to prerecord themselves. They need an audience. The true gaming channels will have no problem with this but who wants to watch stale old vod content? We want it live because it is current.