There is a recent new push to scare cord cutters into running back to cable TV. All of the typical efforts you have come to expect still exist, but there is also a new effort underway.
Recently a lot of press was made about how Internet prices underway skyrocket. What is the source for all of this doom and gloom? Not the cable companies. No, as of this post no crazy new price hikes have been announced.
The source for these doom and gloom posts is an analyst, Mike McCormack, a Jefferies analyst. Who is Mike McCormack? Don’t worry if you don’t know him. He is an analyst who created a report that said cable companies need to hike broadband-only pricing.
“Cable companies are likely to raise stand-alone broadband pricing in order to combat the EBITDA declines from downsizing,” said McCormack in the report.
Now McCormack is just doing his job taking a look at how cable companies can make as much money as possible, but just because some analyst says he thinks something will or should happen does not mean it will happen.
Yet if you read the press coverage of his report you would think Comcast was increasing their pricing already by $100 a month.
Remember negativity sells, so always take these stories with a grain of salt. My recommendation is to not worry about it. These weekly, or sometimes daily, negative stories can be fun to read but I wouldn’t go running back to cable over what may happen or because of what some analyst thinks may happen.
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