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Editorial: Here is PlayStation Vue’s Biggest Weakness…

PlaystationThe PlayStation Vue recently went live across the nation with service very similar to Sling TV. The lineup is compelling and the new, lower $30 price point will attract many users over high priced cable packages.

(If you want to learn more about the new nationwide PlayStation Vue streaming service, please click HERE.)

Yet there is one major drawback for the new service . . . The name . . .

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Right after we made the announcement, we received several comments from writers who said they’d love it, but they don’t own a PlayStation. However, the PlayStation Vue service is on other devices like the Fire TV. Even BBC Radio yesterday said you needed a Playstation to use the service…

A name like Sony Vue TV or Vue TV would be a far better name for the service and would open up interest to non-PlayStation owners.

There are other issues like limited device support, limited play back, and blackouts but the name will keep many from trying the service.

In the end, the name PlayStation is very limiting and will hold back the service; however, there is hope that Sony, with an aggressive marketing campaign, could overcome the name to attract non-PlayStation owners. But for a new service to have to spend millions just to explain its name is a waste of money and effort that could be spent promoting the service.

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5 Responses to Editorial: Here is PlayStation Vue’s Biggest Weakness…

  1. Avatar
    Jim Carter April 11, 2016 at 9:57 am #

    Unfortunately; the general public is very impatient and not long on attention to detail. I know this first hand because I sell and service PCs. Cord cutting is a new service we’re offering and promoting Vue is step 1. Most of our customers are extremely technically challenged, so everything is daunting in their minds. We decided to refer to this package as “Vue”. When they ask who’s behind it, we respond “Sony”. When they question the overall technology behind this means of accessing programming, we say it’s a combination of Amazon and Sony. Those two names satisfy their minds that cord cutting isn’t some experimental technology from small players who may not be around in a year. We also point out that the devices are cheap and offer much more than just “Vue”. When you’re paying $120 annually to rent 1 cable box, spending $40 to own a Fire Stick is nothing in comparison. Personally; I’ve reduced my own bill from $145 with DirecTV (3 TVs) to $45 for the cheapest Vue package and a couple of addons. I have more programming now than ever!

  2. Avatar
    Think Like Ya Enemy May 24, 2017 at 2:18 pm #

    Vues greatest strength is Sports combined with Fox News and they haven’t neglected Roku and IOS Chromecast. Sling is held back by not having Fox News

  3. Avatar
    Ryan May 24, 2017 at 2:52 pm #

    I love the features of PSV, but I personally think that there might be a tie for first. The tie is between the name and the channel offerings. No matter what your opinion of DTVN is, you have to agree that side by side, DTVN has the best channel lineup of all streaming services, hands down. Just to name a few of the major channels that PSV doesn’t have the DTVN does have…A&E, Comedy Central, History Channel, Weather Channel and VH1.

  4. Avatar
    Teresa Wehmeier May 24, 2017 at 9:47 pm #

    I learned about PSV on the Roku box. I occasionally browse the Roku recommends section and found it. Was not hard to setup, and they certainly make it easy to take your money. Not clear on the confusion…

  5. Avatar
    Mary Iz May 25, 2017 at 3:45 pm #

    Hold on… Why am I paying g $45 / month?!?!