Editorial: Here is PlayStation Vue’s Biggest Weakness…

PlaystationThe PlayStation Vue recently went live across the nation with service very similar to Sling TV. The lineup is compelling and the new, lower $30 price point will attract many users over high priced cable packages.

(If you want to learn more about the new nationwide PlayStation Vue streaming service, please click HERE.)

Yet there is one major drawback for the new service . . . The name . . .

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Right after we made the announcement, we received several comments from writers who said they’d love it, but they don’t own a PlayStation. However, the PlayStation Vue service is on other devices like the Fire TV. Even BBC Radio yesterday said you needed a Playstation to use the service…

A name like Sony Vue TV or Vue TV would be a far better name for the service and would open up interest to non-PlayStation owners.

There are other issues like limited device support, limited play back, and blackouts but the name will keep many from trying the service.

In the end, the name PlayStation is very limiting and will hold back the service; however, there is hope that Sony, with an aggressive marketing campaign, could overcome the name to attract non-PlayStation owners. But for a new service to have to spend millions just to explain its name is a waste of money and effort that could be spent promoting the service.

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