The Walt Disney Company today announced that it is acquiring a 33% stake in BAMTech, a leading technology services and video streaming company previously formed by Major League Baseball (MLB). As part of the transaction, BAMTech was separated from MLBs broader digital business, MLB Advanced Media (MLBAM).
As part of this deal, BAMTech will become a key partner for Disney in the delivery and support of streaming video and other digital products from Disney|ABC Television Group and ESPN, as well as future digital initiatives across the Company.
Our investment in BAMTech gives us the technology infrastructure we need to quickly scale and monetize our streaming capabilities at ESPN and across our company, said Robert A. Iger, Chairman and Chief Executive Officer, The Walt Disney Company. We look forward to working closely with BAMTech as we explore new ways to deliver the unmatched content of The Walt Disney Company across a variety of platforms.
Commissioner of Baseball Robert D. Manfred, Jr. stated, Every day the powerful partnership of technology and content becomes more important to consumers. We are excited to get to work with Disney and our longtime partners at ESPN in the important and ever-changing area of content distribution.
BAMTech will also collaborate with ESPN to launch and distribute a new ESPN-branded multi-sport subscription streaming service in the future. The direct-to-consumer service will feature content provided by both BAMTech and ESPN, and include live regional, national and international sporting events.
Current content on ESPNs linear networks will not appear on the new subscription streaming service.
Bringing a multi-sport service directly to fans is an exciting opportunity that capitalizes on BAMTechs premier digital distribution platform and continues ESPNs heritage of embracing technology to create new ways to connect fans with sports, said John Skipper, ESPN President and Co-Chair, Disney Media Networks. As WatchESPN continues to grow and add value to the multichannel video subscription, this new service will be an outstanding complement.
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