ESPN Makes a Deal with Facebook to Distribute Exclusive Content

ESPN and Facebook have expanded on their plan to deliver ESPN content to Facebook users with a new deal to bring more exclusive digital series and additional content to Facebook Watch.

“We are extending some of our most popular ESPN shows and creating new ones with content available only on Facebook and Facebook Watch,” said Ryan Spoon, ESPN’s SVP of digital and social content. “This allows us to connect with fans and drive the conversation around sports in a way that leverages what we and the platform do best.”

In a press release, ESPN said that at launch, viewers will see The People’s MMA Show, additional segments from Always Late with Katie Nolan, and exclusive versions of Countdown to GameDay and Fantasy Focus Live.

The People’s MMA Show will follow Ariel Helwani as he explores the intimate connection between the stories fighters tell us with their incredible achievements inside the cage and their lives and passions outside of fighting. The show will be based on viewer input from submissions, polls, and live Q&As on the ESPN MMA Facebook page.

Always Late with Katie Nolan will be airing exclusive segments on Facebook Watch. Look for the biggest news in sports, plus games, guests, and more.

Countdown to GameDay is College GameDay’s pregame show, before the pregame show. Each week, an exclusive version of the show for Facebook Watch features one of ESPN’s college football analysts and reporters bringing the College GameDay experience on site to fans throughout the season.

Finally, Fantasy Focus Live will be the video version of the ESPN’s award winning fantasy sports podcast. The hosts will take fan questions and opinions, and engage the audience using key football moments and social content.

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