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First Look: DIRECTV NOW on Roku

The long awaited and much demanded DIRECTV NOW Roku channel is finally here after months of promises. Today AT&T made it official and released a DIRECTV NOW channel for Roku streaming media players.

Here is my first look at the new DIRECTV NOW:

 

Here is the breakdown of the different DIRECTV NOW packages:

  • Live a Little: 60+ channels: $35 a month
  • Just Right: 80+ channels: $50 a month
  • Go Big: 100+ channels: $60 a month
  • Gotta Have It: 120+ channels: $70 a month

We may never know the full story as to why DIRECTV NOW on Roku was delayed. Though it likely has to do with AT&T’s efforts to get it right and make sure the service was stable when it rolled out to the massive Roku user base.

“Roku is a leader in streaming entertainment and millions of homes in the U.S. have Roku devices,” said Brad Bentley, executive vice president and chief marketing officer, AT&T Entertainment Group. “DIRECTV NOW is about bringing customers entertainment their way, so launching on the Roku platform was an important part of our strategy.”

“AT&T’s robust DIRECTV NOW service is an incredible offer for our customers who expect premium streaming entertainment at a great value,” said Steve Shannon, general manager, content and services, at Roku. “Getting consumers to the content they want the most has always been our focus.”

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