Food Network Kitchen, Kelloggs, and Fire TV Launch Stream it Forward Campaign

In honor of World Food Day, Amazon has teamed up with Kelloggs and Food Network Kitchen to launch a campaign where viewers can help raise money for charity just by watching cooking shows. Starting today, October 16 through November 1, $1 will be donated to Feeding America, up to $50,000, for every hour of cooking classes and shows you watch on Food Network Kitchen.

To get started, just open the Food Network Kitchen App on your Fire TV, tablet, or Echo Show and login to or set up your account. From there, just start streaming and you’ll automatically be raising money for Feeding America with every hour you watch.

Amazon customers can access a complimentary 1-year subscription to Food Network Kitchen Premium on their Fire TV, Fire tablet or Echo Show. A premium subscription lets you learn from the pros with subscriber-exclusive access to step-by-step tutorials, live classes with Food Network stars, commercial-free shows, and much more. To get started say “Alexa, Open Food Network Kitchen” or go to to learn more.