One of the biggest selling points of ATSC 3.0 is not the 4K picture, improved sound, and better coverage but the new emergency alerts. This includes the ability to turn your TV into a weather radio that, if you set it up, can turn on and play weather information if there is a tornado in the area, for example.
Now FOX and four other tech firms have joined AWARN, an alliance of companies pushing to develop the advanced emergency alert system used in ATSC 3.0.
“Our new members bring years of experience in advanced television, as well as the integration of over-the-air television and the internet. Our new Japanese members also bring first-hand knowledge of the Japanese emergency warning system, the most sophisticated in the world. The expertise that all of these companies bring in developing the full potential of Next Gen TV is a major asset in achieving our goals,” Lawson said.
Yoshi Tsurimaki, producer, business development for T-NET Japan, said, “We see great potential for ATSC 3.0 interoperability with the world’s other key technical standards, such as W3C, 3GPP, and Hybridcast. We are happy to support AWARN because it presents a very clear use case for the power of an all-IP broadcast transmission capability.”
New members are:
- T-NET Japan, a “total engineering company” developing an extensive range of technologies on a global scale.
- Internet Initiative Japan, a global leader in network services, value-added outsourcing services, cloud computing, WAN services, and systems integration services.
- Unisoft, which offers an ATSC 3.0 delivery system including the ATCaster broadcast stream generator, ATSC SFG signing server, ATEME TITAN Encoder, Enensys Scheduler, ProTelevision Exciter, and integration services.
- Gaian Solutions, which specializes in operating AI and ML based content monetization two-sided marketplaces across industry verticals, live OTT sports, broadcast localization, alerting services and out-of-home monetization opportunities.
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