The free streaming service VUit, (pronounced “view it”) announced today a carriage agreement with Cox Media Group. With the deal, VUit will add channels in markets across the country, expanding VUit’s local news coverage.
“Hyperlocal news is no longer just for those living in the community. There’s an appetite for these stories well beyond the local broadcasters’ markets. Cox is the perfect partner to amplify VUit’s content offerings, and we’re excited to be able to bring the high-quality content of their local stations to viewers nationwide,” said Jack Perry, CEO of Syncbak, VUit’s parent company.
VUit launched in September 2020 with over 200 television station partners, owned by Gray Television, Meredith Corporation, Cowles Media Company, Heritage Broadcasting Group and Morgan Murphy Media.
As with its current partners, VUit plans to work with Cox Media Group to stream their current linear local news and culture programming, along with creating original content that will appeal to viewers both inside and outside of their local markets.