Frozen Fan Fest will Feature First Look at ‘Once Upon a Snowman’ Trailer and More

Disney’s ‘Frozen Fan Fest’ is back for 2020. This year’s festival will give fans of all ages a virtual playdate, as well as a first look at the new trailer for Once Upon a Snowman which will premiere on Disney+ October 23.

Frozen Fan Fest kicks off Monday October 23 with Frozen Fashion week with short Fashion shows displaying all new apparel and footwear. The Virtual Playdate will air Sunday, October 20 at 9 am PT on, and will be hosted by best selling author Ayesha Curry and will have something for fans of all ages to enjoy, including a sing-a-long, choreographed dance lesson, and Olaf-drawing lessons with Once upon a Snowman directors Trent Correy and Dan Abraham.

“I’m thrilled to join in on all of the Frozen Fan Fest fun as the host of the first-ever Frozen Virtual Playdate,” said Ayesha Curry.  “We are big fans of Frozen 2 in our home, and I love that the film celebrates the importance of family, which is something that’s deeply important to me.  I’m overjoyed to be a part of an event that offers families a fun a way to spend quality time together, all while enjoying the magic of Arendelle in their homes.”

“Since audiences were first introduced to the kingdom of Arendelle seven years ago, Frozen has become universally beloved,” said Kareem Daniel, president, Disney Consumer Products, Games and Publishing. “As fans around the world continue to seek out ways to step into this iconic story, we are thrilled to expand this experience – meeting consumers where they are by bringing new products and digital content to life for families at home.”

New merchandise will also be debuted during Frozen Fan Fest from retailers like Hasbro, Jakks Pacific, H&M, Hanna Andersson, Party City, Franco Manufacturing, and the LEGO Group.